Steffen was interviewed for the the 10th annual edition of PwC's Australian Entertainment & Media Outlook 2011-2015, which has just launched. The outlook is also available on Apple's App Store as an iPad app for a lousy $99.99. It provides five year revenue forecasts and commentary on 11 key sectors of the E&M industry, including: internet, free-to-air television, subscription television, newspaper and magazine publishing, radio, outdoor media, books, filmed entertainment, interactive games and recorded music. The 2011 edition also includes special features on live entertainment, tablet devices and the New Zealand E&M market.